Our Ethos

Our mission is simple: to create products that combine thoughtful ingredients with timeless design. Each formula is gentle, effective, and sensorial, bringing calm and clarity whether you’re starting your day or winding it down.


Founded in Qatar, Archetype was created to elevate the everyday rituals we often overlook. We believe self-care should be effortless yet meaningful, beginning with the essentials. Our hand and body washes are crafted to do more than cleanse; they refresh the senses and add quiet elegance to your daily routine.


We’re proud to reflect a modern approach to personal care: one that values simplicity, function, and style in equal measure. Every product is made with care, tested for quality, and designed to turn the most ordinary moments into something worth savouring.